bwin has been main sponsor of the Spanish record-breakers since 2007. Since 2013, bwin has been the Official Online Gaming and Betting Partner of Real Madrid.
The long-term shirt sponsorship of Real Madrid has been fundamental in establishing bwin as Europe’s leading online gaming brand and has been one of the most-successful partnerships in football, helping Real Madrid to deliver two La Liga titles, two Spanish Super Cups and the Copa del Rey.
As Official Online Gaming and Betting Partner, we have exclusive advertising rights on the club's online platforms. We are also able to offer our users a unique experience together with the Spanish stars. Whether it is a visit to the bwin box, a tour of the stadium or a Meet and Greet with the stars - bwin makes it possible!
Real Madrid won the Spanish league title in the season 2011/12. It was the 32nd time since 1932 that the title had gone to the capital’s biggest football club. The Madrilenes celebrated their first major success in 1905, only three years after the club’s founding, when they took the Copa del Rey. Since then, the Spanish Cup has gone their way a further 18 times.
At European level, the players of the Madrid Club de Fútbol, which was granted the title "Real", meaning royal, in 1920, have been fighting at the top since the mid-1950s and have taken nine triumphs in the European Champions Cup and Champions League, two UEFA Cup victories and three wins in the Club World Cup. This makes Real Madrid the best club of the 20th century.
Over the past 100 years, numerous icons of world football have donned the legendary white jerseys, which earned the club the nickname "white ballet" in the 1950s. The most famous among them include Alfredo di Stefano (most goals scored for the club), Ferenc Puskás, Günter Netzer, Paul Breitner, Jose Antonio Camacho, Manuel Sanchis Jr. (most games played for the club), Michel, Bernd Schuster, Emilio Butragueño, Luis Figo, Raúl, Roberto Carlos, Zinédine Zidane, David Beckham and Cristiano Ronaldo.
In the current season, Real Madrid are aiming for renewed success in the Primera Division and Copa del Rey as well as their eleventh Champions League title.