bwin has been sponsor of the Portuguese first league since 2005. For these seasons, Europe’s biggest sports betting provider was official gaming and betting partner to the league. Until 2013, the league cup was also be known as the "bwin Cup".
The bwin logo was present in all 32 first and second league club stadiums and there were also ten bwin promotions during the season.
Football is, without a doubt, the most popular sport in Portugal, not least because of the European Cup successes enjoyed by the country’s three biggest clubs, FC Porto, Benfica and Sporting Lisbon.
bwin was title sponsor of the Portuguese league from 2005 to 2008. During this period, the 16 top teams contested glory in the bwin-branded league – the bwinLIGA.
The successful cooperation with the Portuguese football association made bwin a well-known and popular brand in the southwest of Europe.