At the beginning of the 2012/13 season, bwin started its sponsorship activities with English top-flight club Manchester United. Founded as Newton Heath LYR F.C. in 1878, the club changed its name to Manchester United in 1902. In the 2012/13 season Manchester United, won their 20th league trophy to peak Sir Alex Ferguson’s magnificent career. He led the Red Devils to thirteen Premier League championship titles and five FA Cup titles, as well as two Champions League titles (1999, 2008). Legends such as Bobby Charlton, George Best or Eric Cantona have all played a vital part in the club’s history.
With Manchester United, bwin enlarged its international sponsorship portfolio. As the “Official online gaming and betting partner of Manchester United” bwin had numerous online sponsoring rights which fit perfectly with the bwin products. Man Utd are famous for their international fan community - millions of people around the world follow them on social media like Facebook and Twitter. Moreover, there are 200 offical fan communities in 24 countries.