Since 2011, bwin has been the Official Title Sponsor of the Padel Pro Tour. This sponsorship shows the engagement of Europe’s biggest sports betting provider not only with major sports but also with a regional “social” sport with a high number of amateur players.
Padel was invented in Acapulco, Mexico and it is currently most popular in Latin American countries and in Europe, mainly in Spain, although it is now beginning to spread rapidly across Europe and other continents. The sport's huge popularity along the Costa del Sol in southern Spain has exposed it to a large number of British residents and holiday-makers and this is one of the reasons it is beginning to take off in the UK.
Through this sponsorship, bwin was able to have its logo shown at all 16 official Padel tournaments that were organized all across Spain, giving the brand the visibility, prestige and the closeness always desired. This successful cooperation between bwin and the Padel Pro Tour definitely helped to strengthen the brand within the Padel community.